* We strive for the things we make to be Understandable when they need to be understood; Usable (and useful), when they need to be used; Enjoyable, when they are meant to be enjoyed; Discoverable, so that they can be found.
* Level editors! User Generated Content! Customization! Permision to remix and reuse and cover and sample and to do all the things.
* This means licensing clearly, and making attribution easy
* We use CC-BY-SA for media and (a)GPL for software.
- More permisive licenses are fine, more restrictive licenses aren’t.
- “CC-ND” limits the ability for others to transform your work, perpetuating the worst parts of our current copyright system.
- “CC-NC” prohibits those who share your work from monetizing in any way. Including CC-NC content in a magazine or web page with advertisements is a license violation, this can quickly lead to unsustainable situations.
* The licensing thing scares a lot of people off. CC-BY-SA means Share it with other people, credit me for it, and if you decide to make any changes or incorporate this in to another work, release your stuff under the same terms.
* This lets us distribute Small Media through lots of disconnected networks, while making sure that anyone who wants to can find the creator (and pay them!), and ensuring that a company like Disney won’t swoop in and profit off of our hard work.
* No one is going to be upset that your low budget, anti-capitalist disaster movie doesn’t have billion dollar special effects. Tell the story and move on.
* Quick doesn’t mean “Go as Quickly as you can”, it means “cut out any steps that won’t help you finish the thing.” Don’t burn yourself out making a small thing! But also, don’t spend so much time polishing the thing that you never finish it.
- Nearly any cell phone can produce Good Enough video. Steven Soderbergh shot Unsane and High Flying Bird on iphones.
- “All Hail West Texas” was recorded on the integrated microphone on a cheap, barely functional boombox, and it sounds like it. It sounds bad! It’s still a wonderful, award wining album.
- Dozens of award winning documentaries were shot on the first consumer video cameras. These cameras produced some of the worst video footage imaginable. It’s fine, anyone who cares more about the Fidelity of your gear than about the quality of your work is missing the point.
- Most of our gear is second hand and a lot of it is 10+ years old. Keep it out of landfils.
* If you want to and can buy some gear, find something good enough, and stop thinking about it
- There’s nothing wrong with using something nice, if you have it or have access to it, but Diminishing Returns are real.
- It’s better to have a finished thing that’s lo-fi than an unfinished thing in perfect fidelity
* Every dollar spent on gear, is not spent on the people involved, the sets, the costumes, etc.