diff --git a/Fluffy-Spiky-Debate.md b/Fluffy-Spiky-Debate.md
index 338b736..43c789c 100644
--- a/Fluffy-Spiky-Debate.md
+++ b/Fluffy-Spiky-Debate.md
@@ -1,16 +1,30 @@
+### Unlearning centralised behaviour
+
 The huge influx of people from the #twittermigration did not go well for our
 fluffy spiky debate project at the #OMN.
 About 80% of the sign-up are dormant. 90% of those left are off-topic for a
 grassroots, direct action instance.
 
-Our #modteam are going to spend a few weeks talking to active people on the
+Initially we had hoped that people would self-select an instance based on it's
+core purpose - in our case acivism and campaigning - we were wrong. Perhaps  it
+is confusing that some instances are general-purpose, or maybe people are just
+too used to centralisation as the norm.
+
+The mass movement away from twitter is a great thing, but we all have some
+learning and un-learning to do if we are to make something better in the long
+term.
+
+### Time to reorganise
+
+Our **#modteam** are going to spend a few weeks talking to active people on the
 instance, asking off-topic accounts to move to other instances
 (see [the-federation](https://the-federation.info/mastodon)) - there are over
 4000, covering every different subject to choose from.
-We will also ask some accounts to move to our other instance at
-[https://campaign.openworlds.info](https://campaign.openworlds.info) if it's a
-better fit for them. A few of you have already been asked to move here, think
-only one has made the effort so far.
+
+If it looks like a better fit, we will also ask some accounts to move to our
+other instance at [https://campaign.openworlds.info](https://campaign.openworlds.info).
+A few of you have already been asked to move here; think only one has made the
+effort so far.
 
 For those that move, we recommend instances that have a maximum of a few hundred
 to a thousand members, so you can help build a functional local community.
@@ -19,13 +33,9 @@ access to all other instances (via the global timeline), unless the instance
 actively chooses to isolate others or themselves.
 
 Mastodon itself facilitates moving between instances:
-[https://docs.joinmastodon.org/user/moving/#migration](https://docs.joinmastodon.org/user/moving/#migration)
+[**https://docs.joinmastodon.org/user/moving/#migration**](https://docs.joinmastodon.org/user/moving/#migration)
 
-If there are techies among you, who are on-topic and are able to setup and/or
-host an instance yourselves, reach out to us and we will advise or help however
-we can.
-
-Reach out to #modteam if you have any questions.
+Reach out to **#modteam** if you have any questions.
 
 ### Warning
 
@@ -33,6 +43,11 @@ If nothing changes in a few weeks we will have to remove a few thousand accounts
 that are dormant and/or off-topic.
 If you have an opinion on this, please tell us what you think we should do.
 
+### Further federate
+
+If there are techies among you, who are on-topic and are able to setup and/or
+host an instance yourselves, reach out to us and we will advise or help however
+we can.
 
 ### A deeper look